The impact of the epidemic has consequences on wine and spirits competitions. The rules for geographical representation of jurors at International competitions was adressed by OIV.
The situation is similar in some countries: the lockdown leads to an increase of wine consumption. Local wine consumption it is.
Read the article about the situation in the US.
Trish Barry, founder of Mastermind Consulting shares a few tips to market wine during the Covid-19 epidemic.
The OIV released some data about the impact of the Covid-19 crisis on the wine economy. It appears that Mediterranean countries are particulary affected by the current situation.
With lockdowns around the world, e-commerce increased severely regarding wine sales. Some says that it might be the new major way to buy alcohol worldwide.
The US is following the same path.
The OIV presented the state of the global wine production, consumption and international trade in 2019.
The Covid-19 crisis takes a serious place in those data as it may cut half of the wine sales in the EU.
According to the European Commission, registering and protecting a product as a GI is worthed : "the sales value of a product with a protected name is on average double that for similar products without a certification." There are 3 322 GIs registered in March 2020, and the number keeps growing.
Facing the lockdown situation, wine sales have been heavily impacted.
There is an opinon about the post-coronavirus situation.
The epidemic has a huge impact on the wine sector. Wether it is on export or local industries. See below:
Coronavirus’ Continued Brutal Impact On The Wine Business.
Wine exports positive but pandemic impacts yet to come.
One-third of Australia's wineries could go under because of coronavirus pandemic, industry warns.
According to Euromonitor, the E-commerce boost for alcohol during lockdown in China might perpetuate after the crisis.
© 2020 Wine & Law Program — Université de Reims