Trade of Alcoholic Beverages – Open Markets and Public Policies

The competition in question aims to put students at the end of their studies and intended to work in the wine and spirits sector or to integrate public organizations linked to the sector. The objective is to put them in contact with the complexity of the challenges of the marketing of alcoholic beverages and the legal constraints linked to this marketing.

Each university or business school sends Master 2 students (lawyers and / or economists, managers). The teams are formed with the aim of mixing jurists and economists from different establishments, so that students learn to work (especially on questions as controversial as international trade and the regulation of alcohol consumption). A preliminary session is organized to ensure that participants have the same level of knowledge on law, economics and marketing and to familiarize them with the database graciously offered by the FIVS (FIVS-Abridge) . This database contains information on the legislation applicable to alcoholic beverages in practically all countries in the world. It serves as a source of information necessary to assess the development prospects of a given market and to establish a commercial strategy that respects the law of the country or countries concerned. The jury gives the subject which concerns the analysis of a factual situation and leads to decision-making and fictitious negotiation with the “public authorities” (namely the jury). In the first phase, the teams have 8 hours to prepare their written report in English (in order to have the widest participation of teams on an international scale), taking into account different legal constraints regarding the marketing of alcoholic beverages , valid in the states designated by the jury. Their report must analyze these constraints and argue about their choice of the most favorable market. The jury decides the same day of the two finalist teams. The next day, the two finalist teams are questioned by the jury about their reports while they have proposals to make to reconcile free trade with regulatory constraints in the area of ​​alcoholic beverages, depending on the specificities of the country concerned.

2010 challenge