{"id":1729,"date":"2020-05-06T05:35:00","date_gmt":"2020-05-06T04:35:00","guid":{"rendered":"https:\/\/www.wine-law.org\/?p=1729"},"modified":"2020-05-07T13:51:19","modified_gmt":"2020-05-07T12:51:19","slug":"les-entretiens-de-linstitut-chappaz-7-martin-cubertafond","status":"publish","type":"post","link":"https:\/\/www.wine-law.org\/index.php\/les-entretiens-de-linstitut-chappaz-7-martin-cubertafond\/","title":{"rendered":"Les entretiens de l\u2019Institut Chappaz #7 : Martin Cubertafond"},"content":{"rendered":"<span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">tdl<\/span> <span class=\"rt-time\">&lt;\u00a01<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span>\n<p>En cette p\u00e9riode de confinement, l\u2019Institut Georges Chappaz propose des entretiens vid\u00e9o avec les acteurs de la fili\u00e8re pour observer et analyser les impacts de la crise sanitaire du Covid 19 dans le monde du vin.<\/p>\n\n\n\n<p>Entretien #7 : La crise du Covid-19 va-t-elle acc\u00e9l\u00e9rer un changement de cycle \u00e9conomique en Champagne ? <\/p>\n\n\n\n<p>Avec Martin Cubertafond, consultant en strat\u00e9gie et enseignant \u00e0 Sciences-Po Paris, o\u00f9 il enseigne la strat\u00e9gie de l\u2019entreprise et donne, depuis 2006, un cours sur le march\u00e9 mondial du vin. Il enseigne par ailleurs, toujours sur le march\u00e9 du vin, dans le master de l\u2019OIV (Organisation Internationale de la Vigne et du Vin) et \u00e0 l\u2019Universit\u00e9 du Vin de Suze la Rousse.<\/p>\n\n\n\n<p>Il est \u00e9galement l\u2019auteur de deux livres sur le march\u00e9 mondial du vin, dans lesquels il applique la grille d\u2019analyse de la strat\u00e9gie de l\u2019entreprise aux sp\u00e9cificit\u00e9s du vin : &#8211; \u00ab Entreprendre dans le vin \u00bb (\u00e9ditions Eyrolles, 2015) &#8211; \u00ab Strat\u00e9gie et marketing du champagne \u00bb, (\u00e9ditions Eyrolles, 2017)<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"#7 Martin Cubertafond - Covid-19  : un changement de cycle \u00e9conomique en Champagne ?\" width=\"676\" height=\"380\" src=\"https:\/\/www.youtube.com\/embed\/kYeBAgHKFpU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">tdl<\/span> <span class=\"rt-time\">&lt;\u00a01<\/span> <span class=\"rt-label rt-postfix\">minute<\/span><\/span> En cette p\u00e9riode de confinement, l\u2019Institut Georges Chappaz propose des entretiens vid\u00e9o avec les acteurs de la fili\u00e8re pour observer et analyser les impacts de la crise sanitaire du Covid 19 dans le monde du vin.<\/p>\n<p>Entretien #7 : La crise du Covid-19 va-t-elle acc\u00e9l\u00e9rer un changement de cycle \u00e9conomique en Champagne ?<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sfsi_plus_gutenberg_text_before_share":"","sfsi_plus_gutenberg_show_text_before_share":"","sfsi_plus_gutenberg_icon_type":"","sfsi_plus_gutenberg_icon_alignemt":"","sfsi_plus_gutenburg_max_per_row":"","spay_email":""},"categories":[366],"tags":[403],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/posts\/1729"}],"collection":[{"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/comments?post=1729"}],"version-history":[{"count":1,"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/posts\/1729\/revisions"}],"predecessor-version":[{"id":1730,"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/posts\/1729\/revisions\/1730"}],"wp:attachment":[{"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/media?parent=1729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/categories?post=1729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wine-law.org\/index.php\/wp-json\/wp\/v2\/tags?post=1729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}